There are several reasons why retail sales of plush toys have remained steady despite drastic changes in the economy and the growing demand for electronic devices.
In addition to spanning cultural and language barriers, plush toys continue to perform for retail markets because they are timelessly classic. No other toy is enjoyed across generations quite like a plush toy.
Stemming from the humble teddy bear, plush toys of all shapes, sizes, and functionality remain timeless for the following reasons:
1. Plush Toys are Great Gifts
Plush toys have always been a go-to gift option to celebrate milestones in people's lives. These special occasions – whether it’s a birthday party, graduation or a holiday – become associated with the gift. As people interact with the plush toy, they are reminded of the reason to celebrate.
2. Plush Toys are Valued by Collectors
Collectible trends are often tied to plush toys, especially when the products are licensed collections. Collectors like to get their hands on all of the coveted notable characters in a series, which drives additional sales and repeat customers.
3. Plush Toys Evoke an Emotional Response
Soft and cuddly plush toys make people feel good. Children use plush toys as comfort items, and associate strong emotions of safety and family with their favorite characters. Older generations, too, associate feelings with timeless characters. Plush toys are nostalgic, often reminding adults of their childhood, which they, in turn, want to provide for their children.
4. Plush Toys Are A Way to Encourage Imaginative Play
It’s true. Our first toy-related experiences as infants are usually with soft toys. It stands to reason then that imaginative play is imprinted on plush toys. As children grow up, their tastes may change and evolve, but the power of plush still lives on. It doesn’t matter if you’re a boy or a girl, a kid or an adult, everyone can still appreciate how plush toys spark imaginative play.
Even though the classic teddy bear has passed its 100th birthday, its popularity still endures and influences other timeless designs. Plush toys have a unique and special appeal across generations, especially in today’s age of electronic devices and screens. As a product category, plush toys will continue to be successful items in the retail marketplace for years to come.